{"title":"Easter gift","description":"\u003ch3\u003e Easter is just around the corner – time to bring a little joy to your loved ones!\u003cbr\u003e\n\n\u003c\/h3\u003e\n\n\u003cp\u003e Whether for mom or your best friend: With us you will find lovingly selected hair care gifts that are guaranteed to bring a smile.\u003cbr\u003e\n And for the men? Of course, there's something too – cool styling products that make every hair look perfect.\u003c\/p\u003e\n\n\u003cp\u003e From \u003cstrong\u003eApril 14th to 21st,\u003c\/strong\u003e you can get 15% off our Easter highlights with our code – sweeter than chocolate and guaranteed to last longer!\u003cbr\u003e\n Simply enter code \u003cstrong\u003eEASTER15\u003c\/strong\u003e at checkout and spread joy instantly! 🌷\u003c\/p\u003e","products":[{"product_id":"organic-moisture-shampoo-300-ml","title":"Organic Moisture Shampoo 300 ml","description":"\u003ch2\u003e \u003cstrong\u003eOrganic Moisture Shampoo – concentrated moisture for visibly smoother, healthier hair\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003eThis shampoo provides dry, brittle, or color-treated hair with intense moisture while preserving its natural suppleness. It gently cleanses without stressing the hair structure and strengthens hair where it needs moisture most. The Organic Moisture Shampoo is designed to counteract moisture loss and strengthen the hair fiber in the long term. Dry air, color treatments, and frequent styling can lead to dryness, breakage, and a lack of shine. The mild, sulfate-free formula gently cleanses, stabilizes the moisture balance, and even protects the scalp from drying out.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e \u003cstrong\u003eWhy you'll love our moisturizing shampoo\u003c\/strong\u003e\n\u003c\/h3\u003e \u003cp\u003eThe light, rich gel texture spreads evenly through wet hair, lathering into a creamy foam. Gently massage in, rinse thoroughly, and repeat if necessary. For maximum moisture, follow with a hydrating conditioner or the appropriate moisture treatment. 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Especially if your hair has been further damaged by heat, blow-drying, frequent styling, or chemical treatments like coloring, it suffers from moisture loss and quickly becomes straw-like, lifeless, or brittle. Our exclusive Organic Hair Care Set from PUR HAIR was expertly curated to combat precisely these hair challenges. The set strengthens your natural curls, adds softness, and protects the hair structure from root to tip. It relies on plant-based ingredients instead of heavy silicones – and is completely free of sulfates and parabens. This makes dry hair a thing of the past, leaving your hair noticeably more nourished, shinier, and healthy-looking in the long term. 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Our Colored \u0026amp; Weak Hair Care Set brings radiant shine to your hair color, restoring strength and manageability – exactly where you need it. With four perfectly coordinated care products, you'll provide your colored hair from root to tip with deep hydration, plant proteins, and nourishing oils. Ideal for anyone whose hair is weakened by coloring, heat styling, or treatments. Our vegan, sulfate-free shampoos gently cleanse during washing, strengthen, and protect your hair color. The right care is especially crucial for bleached or dark-colored hair to maintain the color and prevent fading. The conditioner should be applied after washing and left on for a few minutes for optimal hair care. 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That's precisely why we at PUR HAIR have created the Bleached Hair Care Set. It's your personal care booster when your hair has been damaged by bleaching, straightening irons, or blow-drying. Whether you have cool platinum blonde, warm honey blonde, or balayage – this set provides every shade with moisture, proteins, and an extra dose of shine. All without harsh ingredients like silicones, parabens, sulfates, or microplastics. Our set consists of four perfectly coordinated components: a restorative shampoo, a deep conditioning treatment, a moisturizing leave-in conditioner, and the legendary Magic Flex Brush for gentle detangling. This intensive care helps regenerate dry hair and ensures that your blonde shade shines. 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Our DECA-AMINO-PLEX technology penetrates deep into the hair structure, repairing weakened fibers and providing more elasticity and strength – all without synthetic additives. The formulas are designed not only to be effective but also to feel pleasantly light and not weigh down your blonde hair. The result: noticeably smoother, shinier hair that feels healthy – even after bleaching or daily heat styling. To retain moisture, we recommend regularly using the matching shampoo and nourishing masks. These products are specially developed for bleached hair and help keep the color vibrant. With our shampoos, you can gently wash your hair without drying it out, even after bleaching. You can be sure – this care delivers on its promises and looks great in your bathroom, too.\u003c\/p\u003e \u003ch2\u003e\u003cstrong\u003e10 weeks of hair care coaching included – for your personal blonde\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e Our service doesn't end with shipping. With your set, you'll receive access to our 10-week hair care coaching program. Our haircare experts are there for you with tips, application instructions, and personalized recommendations – via email or WhatsApp, whichever you prefer. You'll learn how to get the most out of your new routine, how often to use each product, and how to keep your bleached hair healthy in the long run. We're also here to help if you have any questions about blonde hair, color refreshes, or special styling tips. Our hair care products, including the special mask for the lengths and ends, will help you keep your hair color vibrant. And the best part: our support is as individual as your hair. Whether you're a balayage queen, a platinum blonde fan, or a beach blonde – with us, you'll find the perfect care for you. 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Whether you prefer cool platinum blonde, warm honey blonde, or a trendy beige tone – our set restores the long-lasting radiance of your personal blonde shade. Our organic shampoo, conditioner, and hair mask contain high-quality organic active ingredients, moisturizing components, and our exclusive DECA-AMINO-PLEX. This carefully designed care routine works exactly where blonde hair needs support: deep within the hair fiber. So you can enjoy smooth, shiny hair that not only feels great but also looks visibly healthier.\u003c\/p\u003e \u003ch2\u003e\u003cstrong\u003eThis is what's included in the hair care set: Intensive care for warm, cool \u0026amp; light blonde hair\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e ✓ \u003cstrong\u003eOrganic Protein Shampoo (300 ml)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Your perfect start to your new hair routine – with our gentle yet effective Blonde Shampoo. 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This sophisticated formula helps minimize bleaching-related damage, seal pigments within the hair fiber, and generally revitalize your hair – especially important for those who regularly lighten their hair or desire a well-groomed blonde look.\u003c\/p\u003e\n\u003ch3\u003e \u003cstrong\u003eMore than just care: Your 10-week hair consultation\u003c\/strong\u003e\n\u003c\/h3\u003e \u003cp\u003eWe go one step further. When you purchase our hair care set, you receive access to our 10-week hair care consultation. Our hairdressing and hair experts will guide you on your journey to healthier hair – with application tips, personalized recommendations, and answers to all your questions about bleaching, care, and color maintenance. 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If your fine, thin hair often feels flat and lifeless when you style it, it's time for a change in your hair care routine. Our Fine \u0026amp; Lifeless Hair Care Set is specially developed for the needs of fine, lifeless hair. It provides lightness, fullness, and natural shine – without weighing your hair down. Whether in a busy everyday life or as part of your conscious self-care routine, this set gives your thin hair exactly what it needs to look healthy, vibrant, thicker, stronger, and well-groomed. What's so special about it? Our organic formulas are free from harmful ingredients such as silicones, sulfates, parabens, or microplastics. Instead, we rely on natural active ingredients and our unique PUR HAIR Organic DECA-AMINO-PLEX. 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The mask is perfect for regular use – for a visibly fresh, shiny result with a cool undertone. Tip: You can customize the color intensity by shortening the processing time or by mixing it with a colorless hair conditioner for delicate, pastel results. And if you want to combine several shades, the Graphite Mask can also be ideally mixed with other Colour Refreshing Masks – for example, with \"Silver\" for a lighter tone or with a darker shade for more depth. 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Ideal for anyone who wants to keep their hair color vibrant between salon visits or add depth and radiance to their look.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e The pH value between 4.5 and 7.0 ensures particularly gentle application, even for sensitive scalps. 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The intensive conditioning formula restores elasticity, suppleness, and healthy shine – without silicones, PEGs, or parabens. This deeply penetrating mask supports the regeneration of damaged hair structures and provides dry lengths with restorative amino acids and plant oils. Ideal for bleached, brittle, or long hair that needs targeted strengthening and conditioning. The creamy, lightweight texture is easy to distribute evenly from roots to ends and won't weigh hair down. After shampooing, work into towel-dried hair, leave on for 8 minutes, and rinse thoroughly. For maximum care, follow with a leave-in conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e \u003cstrong\u003eA salon-fresh feeling every day\u003c\/strong\u003e\n\u003c\/h3\u003e \u003cp\u003eThe innovative Organic DECA-AMINO-PLEX penetrates deep into the hair fiber and supports the repair of damaged structures. 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The formula smooths the hair surface, reduces frizz, and noticeably improves elasticity. Ideal for damaged, color-treated, frequently styled, or curly hair. The organic leave-in conditioner acts like a nourishing protective layer. It moisturizes dry lengths, promotes a smooth hair structure, and preserves natural suppleness. Curls gain more definition and bounce, while straight hair appears smoother and healthier. It also serves as the perfect base for styling products and curly hair care routines. The light, creamy leave-in texture is easy to distribute evenly. 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Birch leaf extract supports scalp circulation and promotes natural hair growth. Ylang-ylang oil improves nutrient absorption and provides noticeable vitality. Panthenol moisturizes, smooths the hair surface, and prevents dryness. Vegan wheat amino acids strengthen the hair and promote a thick, voluminous structure. After every wash, your hair appears visibly fuller, stronger, and fresher. The roots gain more lift in the long term, while the lengths remain light, nourished, and retain their natural shine. 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