{"title":"Gift Guide | Golden Age","description":"\u003cp\u003e For the \u003cstrong\u003egolden age beauties\u003c\/strong\u003e who love self-care and embody style. These gifts combine luxurious care with timeless elegance. Give the gift of thoughtfulness that expresses appreciation – for the most beautiful and radiant gray.\u003c\/p\u003e","products":[{"product_id":"organic-moisture-shampoo-300-ml","title":"Organic Moisture Shampoo 300 ml","description":"\u003ch2\u003e \u003cstrong\u003eOrganic Moisture Shampoo – concentrated moisture for visibly smoother, healthier hair\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003eThis shampoo provides dry, brittle, or color-treated hair with intense moisture while preserving its natural suppleness. It gently cleanses without stressing the hair structure and strengthens hair where it needs moisture most. The Organic Moisture Shampoo is designed to counteract moisture loss and strengthen the hair fiber in the long term. Dry air, color treatments, and frequent styling can lead to dryness, breakage, and a lack of shine. The mild, sulfate-free formula gently cleanses, stabilizes the moisture balance, and even protects the scalp from drying out.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e \u003cstrong\u003eWhy you'll love our moisturizing shampoo\u003c\/strong\u003e\n\u003c\/h3\u003e \u003cp\u003eThe light, rich gel texture spreads evenly through wet hair, lathering into a creamy foam. Gently massage in, rinse thoroughly, and repeat if necessary. For maximum moisture, follow with a hydrating conditioner or the appropriate moisture treatment. The vegan formula combines select plant extracts such as prickly pear extract and nourishing macadamia oil, which lock in moisture, smooth the hair surface, and improve elasticity.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e ✔ \u003cstrong\u003ePlant-based moisturizers\u003c\/strong\u003e – Support the regeneration of dry lengths and ends.\u003cbr\u003e ✔ \u003cstrong\u003eNourishing oils\u003c\/strong\u003e – Strengthen the hair fiber, reduce frizz and provide noticeable smoothness.\u003cbr\u003e ✔ \u003cstrong\u003eProtects \u0026amp; preserves your hair color\u003c\/strong\u003e – Thanks to gentle cleansing, your stressed hair stays bright and shiny for longer. \u003cbr\u003e✔ \u003cstrong\u003eSulfate-free surfactants\u003c\/strong\u003e – Cleanse without drying and maintain the natural protective barrier of hair and scalp.\u003cbr\u003e ✔ \u003cstrong\u003eColor and structure friendly\u003c\/strong\u003e – ​​A gentle and moisturizing shampoo especially ideal for curls and colored hair.\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR","offers":[{"title":"300 ml","offer_id":52754743951683,"sku":"9171","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7859\/4883\/files\/moisture_shampoo_web_4236.png?v=1780319569"},{"product_id":"refreshing-mask-graphit-200-ml","title":"Refreshing Mask Graphit 200 ml","description":"\u003ch2\u003e \u003cstrong\u003eFor cool depth and a polished shine – against red tones and warm reflections!\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003eGray or light brown hair needs targeted hair care – especially when unwanted reddish, warm, or yellowish tones creep in over time. Natural graying changes the hair's structure: it often becomes drier, brittle, loses its shine, and can quickly appear dull. This is precisely where the Colour Refreshing Mask Graphite comes in. The mask was specially developed to effectively neutralize red and yellow tones, intensify cool graphite shades, and restore a beautiful, even color to gray and light brown hair. The gray color pigments it contains create a cool, matte finish – ideal for those who don't want to dye their entire head of hair but still want a polished color experience. Enriched with panthenol and wheat proteins, the mask balances the hair, strengthens its structure, and moisturizes it – for a healthy, supple feel. Dry scalps also benefit from the nourishing ingredients. For optimal results, we recommend incorporating the mask into a coordinated hair care routine. A color-protecting shampoo and a suitable conditioner will help maintain the cool tone for longer. Avoid frequent washing with harsh shampoos, excessive heat, and styling products that can dry out gray hair. A nourishing hair oil completes the care routine—especially for white, blonde, or gray hair that tends to be dry. The graphite mask is the ideal solution for anyone who wants to experience gray hair or a cool brown at its best—natural, healthy, and simply beautiful.\u003c\/p\u003e \u003ch2\u003e\u003cstrong\u003eCare and color intensity in one – for a matte, cool finish\u003c\/strong\u003e\u003c\/h2\u003e \u003cp\u003eWhether gray, light brown, or ash blonde – many hair colors tend to develop reddish tints or warm undertones over time. The Graphite Refreshing Mask is the ideal solution for restoring cool color reflections and giving gray hair an even, balanced tone. The nourishing formula, with a pH value of 4.5–7.0, gently balances your hair, provides deep hydration and protein, and significantly improves manageability. The mask is perfect for regular use – for a visibly fresh, shiny result with a cool undertone. Tip: You can customize the color intensity by shortening the processing time or by mixing it with a colorless hair conditioner for delicate, pastel results. And if you want to combine several shades, the Graphite Mask can also be ideally mixed with other Colour Refreshing Masks – for example, with \"Silver\" for a lighter tone or with a darker shade for more depth. Important: Apply the mask evenly while wearing gloves, leave it on for 5-15 minutes – and experience how your grey hair shines anew.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e✓ Neutralizes red tones\u003c\/strong\u003e – For cool, matte color reflections\u003cbr\u003e \u003cstrong\u003e✓ Intensive care\u003c\/strong\u003e – With moisture, panthenol \u0026amp; wheat proteins\u003cbr\u003e \u003cstrong\u003e✓ Smoothness \u0026amp; shine\u003c\/strong\u003e – without weighing down grey hair\u003cbr\u003e \u003cstrong\u003e✓ Easy application\u003c\/strong\u003e – Visible results in 5–15 minutes\u003cbr\u003e \u003cstrong\u003e✓ Ideal for grey, light brown, natural or colored hair\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR","offers":[{"title":"200 ml","offer_id":52754741199171,"sku":"1798","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7859\/4883\/files\/web_zuschnitt_refreshing_masks_graphit_4288.png?v=1780311648"},{"product_id":"refreshing-mask-silver-200-ml","title":"Refreshing Mask Silver 200 ml","description":"\u003ch2\u003e \u003cstrong\u003eFor cool shades with a healthy shine – perfect against yellow tones!\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003eLight hair – whether blonde or white \u0026amp; gray – needs special care! The Colour Refreshing Mask Silver, also known as the Silver Mask, neutralizes yellow tones, intensifies cool silver and blonde shades, and simultaneously gives your hair moisture and shine – for a visibly fresh, healthy-looking result. The nourishing ingredients make hair supple, balance its structure, and soothe the scalp. \u003cstrong\u003eOur pro tip:\u003c\/strong\u003e For particularly intense golden and yellow discoloration, we recommend washing your hair beforehand with our Silver Shampoo – No Yellow Shampoo. This shampoo effectively neutralizes yellow and orange tones with violet pigments.\u003c\/p\u003e\n\u003ch2\u003e \u003cstrong\u003eCare \u0026amp; color in one – for your perfect blonde or silver shine in gray.\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003eWhether naturally blonde, gray, highlighted, or platinum – light hair is prone to unwanted yellow tones. The Silver Mask is your solution for a clear, cool tone with a salon-worthy finish. The special formula with moisturizing ingredients intensively conditions your hair without weighing it down and noticeably improves manageability. Even after washing, your hair remains supple and easy to style – ideal for versatile use in your hair care routine. Our high-quality No Yellow Shampoo, a violet shampoo, is the perfect complement, further enhancing the effect and reducing yellow tones during shampooing. Be sure to apply the Silver Mask evenly to your hair while wearing gloves. \u003cstrong\u003eAn added bonus:\u003c\/strong\u003e the effect is visible after just a few minutes – and you decide how intense you want the result to be. You can mix it with other Colour Refreshing Masks, such as our popular Graphite for a darker shade range. This allows you to create your desired color.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e✓ Neutralizes yellow tones\u003c\/strong\u003e – For cool blonde and silver tones\u003cbr\u003e \u003cstrong\u003e✓ Intensive care\u003c\/strong\u003e – moisture \u0026amp; combability without weighing down\u003cbr\u003e \u003cstrong\u003e✓ Vibrant color reflections\u003c\/strong\u003e – For a lively, radiant look\u003cbr\u003e \u003cstrong\u003e✓ Easy application\u003c\/strong\u003e – Salon finish in 5–15 minutes\u003cbr\u003e \u003cstrong\u003e✓ Ideal for grey, white, bleached, highlighted \u0026amp; grey-silver dyed hair\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR","offers":[{"title":"200 ml","offer_id":52754742706499,"sku":"1801","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7859\/4883\/files\/web_zuschnitt_refreshing_masks_silver_4291.png?v=1780311662"},{"product_id":"no-yellow-shampoo-300-ml","title":"No Yellow Shampoo 300 ml","description":"\u003ch2\u003e\u003cstrong\u003eRadiant blonde \u0026amp; white without yellow tones – even after the first hair wash\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e The No Yellow Shampoo is the ideal silver shampoo for anyone who desires a cool, radiant blonde or an elegant silver finish. Thanks to highly effective violet pigments, warm tones and unwanted yellow hues are reliably neutralized without drying out the scalp – for silky-smooth hair, vibrant shine, and an even color result. This vegan silver shampoo was specially developed for gray, highlighted, or blonde hair and is perfect for refreshing the color between salon visits. Violet micro-pigments counteract warm blonde tones, giving the hair a fresh, ashy look with a soft silver shimmer.\u003c\/p\u003e\u003ch2\u003e \u003cstrong\u003eIdeal for any hair washing routine\u003c\/strong\u003e\n\u003c\/h2\u003e\u003cp\u003e The effective, paraben-free formula thoroughly cleanses hair without weighing it down or irritating the scalp – ideal even for dry or damaged hair. For optimal results, massage the shampoo into your hair after washing, leave it on briefly (1–5 minutes depending on the desired color intensity), and rinse thoroughly. Complete your routine with a matching conditioner to further nourish, detangle, and protect your hair from drying out. Our hair care products, such as shampoos and conditioners, are all perfectly coordinated – for long-lasting color brilliance and healthy, supple hair. Ideal for anyone who loves silver shampoos and wants to perfect their individual color look.\u003c\/p\u003e\u003ch2\u003e \u003cstrong\u003eGentle cleansing with deep action \u0026amp; cool finish\u003c\/strong\u003e\n\u003c\/h2\u003e\u003cp\u003e With a pH value between 3.5 and 4.5, our silver shampoo is particularly gentle on the hair structure while preserving color brilliance. The pigments it contains adhere evenly to the hair, ensuring a uniform tone – without any unwanted color cast. Ideal for regular use as part of your daily hair care routine. As part of PUR HAIR's innovative color products, our No Yellow Shampoo is the perfect complement to color care. It extends the life of your color, brings out ashy tones, and provides long-lasting color protection – day after day.\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003e✔ Neutralizes yellow tones\u003c\/strong\u003e in bleached, highlighted \u0026amp; grey hair\u003cbr\u003e \u003cstrong\u003e✔ Violet color pigments\u003c\/strong\u003e for a cool, silvery tone\u003cbr\u003e \u003cstrong\u003e✔ Visible effect\u003c\/strong\u003e after the first application\u003cbr\u003e \u003cstrong\u003e✔ Gentle cleansing\u003c\/strong\u003e without drying out the scalp\u003cbr\u003e \u003cstrong\u003e✔ Ideal for home use\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR","offers":[{"title":"300 ml","offer_id":52754737758531,"sku":"9228","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7859\/4883\/files\/web_zuschnitt_noyellow_PRO_0625_3407.webp?v=1780303611"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7859\/4883\/collections\/colourrefreshsilverlifestyle.webp?v=1761046922","url":"https:\/\/www.purhair.de\/en\/collections\/gift-guide-golden-age.oembed","provider":"PUR HAIR","version":"1.0","type":"link"}