{"title":"Sulfate-free Shampoo","description":"\u003cp data-start=\"290\" data-end=\"569\"\u003e Sometimes less is more. Our sulfate-free shampoo deliberately avoids harsh surfactants and instead relies on gentle cleansing with true salon-quality results. For healthy hair that stays the way it should: strong, nourished, and vibrant!\u003c\/p\u003e","products":[{"product_id":"organic-moisture-shampoo-300-ml","title":"Organic Moisture Shampoo 300 ml","description":"\u003ch2\u003e \u003cstrong\u003eOrganic Moisture Shampoo – concentrated moisture for visibly smoother, healthier hair\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003eThis shampoo provides dry, brittle, or color-treated hair with intense moisture while preserving its natural suppleness. It gently cleanses without stressing the hair structure and strengthens hair where it needs moisture most. The Organic Moisture Shampoo is designed to counteract moisture loss and strengthen the hair fiber in the long term. Dry air, color treatments, and frequent styling can lead to dryness, breakage, and a lack of shine. The mild, sulfate-free formula gently cleanses, stabilizes the moisture balance, and even protects the scalp from drying out.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e \u003cstrong\u003eWhy you'll love our moisturizing shampoo\u003c\/strong\u003e\n\u003c\/h3\u003e \u003cp\u003eThe light, rich gel texture spreads evenly through wet hair, lathering into a creamy foam. Gently massage in, rinse thoroughly, and repeat if necessary. For maximum moisture, follow with a hydrating conditioner or the appropriate moisture treatment. The vegan formula combines select plant extracts such as prickly pear extract and nourishing macadamia oil, which lock in moisture, smooth the hair surface, and improve elasticity.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e ✔ \u003cstrong\u003ePlant-based moisturizers\u003c\/strong\u003e – Support the regeneration of dry lengths and ends.\u003cbr\u003e ✔ \u003cstrong\u003eNourishing oils\u003c\/strong\u003e – Strengthen the hair fiber, reduce frizz and provide noticeable smoothness.\u003cbr\u003e ✔ \u003cstrong\u003eProtects \u0026amp; preserves your hair color\u003c\/strong\u003e – Thanks to gentle cleansing, your stressed hair stays bright and shiny for longer. \u003cbr\u003e✔ \u003cstrong\u003eSulfate-free surfactants\u003c\/strong\u003e – Cleanse without drying and maintain the natural protective barrier of hair and scalp.\u003cbr\u003e ✔ \u003cstrong\u003eColor and structure friendly\u003c\/strong\u003e – ​​A gentle and moisturizing shampoo especially ideal for curls and colored hair.\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR","offers":[{"title":"300 ml","offer_id":52754743951683,"sku":"9171","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7859\/4883\/files\/moisture_shampoo_web_4236.png?v=1780319569"},{"product_id":"gum-repair-shampoo-1000-ml","title":"Magic Gum Repair Shampoo 1000 ml","description":"\u003ch2\u003e \u003cstrong\u003eIntensively nourishing shampoo for stressed hair – instantly noticeable\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eDry, brittle, and damaged hair:\u003c\/strong\u003e Whether from coloring, heat styling, or frequent blow-drying – hair that goes through a lot needs special attention. That's precisely why PUR HAIR's Magic Gum Repair Shampoo was developed. This gentle yet effective cleanser is the perfect foundation for damaged, dry, or chemically treated, brittle hair. High-quality ingredients like moisturizing hyaluronic acid, panthenol, and nourishing coconut fatty acids work specifically where your hair needs care most. Combined with the matching Magic Gum Repair Conditioner or Mask, your damaged hair is strengthened and repaired step by step. The sulfate-free formula supports the scalp's natural functions – for healthy, shiny hair from the very first wash. Ideal for anyone who regularly styles or colors their hair and wants reliable hair care.\u003c\/p\u003e \u003ch3\u003e\u003cstrong\u003eGentle, nourishing and effective – tailored care for every day\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e With Magic Gum Repair Shampoo, you'll enjoy gentle, sulfate-free cleansing without sacrificing effectiveness. This gentle formula thoroughly cleanses hair without drying it out or damaging the delicate cuticle. Especially beneficial for bleached, damaged, or structurally compromised hair, this shampoo has a regenerative effect and protects against breakage. Its moisturizing properties make it ideal for daily use – particularly on the lengths of hair prone to split ends. The residue-free cleansing action makes it the perfect solution for frequent styling, heat styling, or after chemical treatments. Light, effective, and exceptionally nourishing – for hair that feels like you've just stepped out of the salon. Also a great complement to other PUR HAIR shampoos.\u003c\/p\u003e\n\u003ch3\u003e \u003cstrong\u003eSay goodbye to frizz and split ends – targeted effect right to the tips\u003c\/strong\u003e\n\u003c\/h3\u003e \u003cp\u003eThe combination of hyaluronic acid and panthenol is a true care booster for dry hair. Hyaluronic acid provides long-lasting moisture to the hair structure, gives it elasticity, and enhances its natural shine. Panthenol not only soothes sensitive scalps but also strengthens the hair fibers – ideal for hair damaged by straighteners, sun exposure, or other heat styling. The rich formula coats each strand like a protective film without weighing it down. Coconut fatty acids ensure a silky shine and a wonderfully soft feel – completely silicone-free. Unlike many conventional shampoos that often only work superficially, this shampoo provides lasting care and rebuilds brittle hair from the inside out. The result: visibly healthier lengths, less breakage, and significantly improved manageability – with every wash. And the vitamins it contains provide your hair with additional essential nutrients.\u003c\/p\u003e \u003cp\u003e✓ \u003cstrong\u003eSulfate-free, but effective\u003c\/strong\u003e – Gentle cleansing that protects the scalp and hair structure and does not dry out.\u003cbr\u003e ✓ \u003cstrong\u003eMore moisture, less hair breakage\u003c\/strong\u003e – hyaluronic acid and panthenol help dry, stressed hair to regain its balance.\u003cbr\u003e ✓ \u003cstrong\u003eSoft, well-groomed lengths\u003c\/strong\u003e – coconut fatty acids ensure a smooth hair feel without residue.\u003cbr\u003e ✓ \u003cstrong\u003eStrengthening \u0026amp; Repair\u003c\/strong\u003e – Ideal for damage caused by hairdryers, straighteners or chemical influences, when damaged hair needs to be regenerated.\u003cbr\u003e ✓ \u003cstrong\u003eCare for every hair type\u003c\/strong\u003e – Particularly effective for colored, damaged or split-end prone hair with a tendency towards dryness.\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR","offers":[{"title":"1000 ml","offer_id":52754740412739,"sku":"1141","price":64.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7859\/4883\/files\/web_zuschnitt_repair_shampoo_4263.png?v=1780315778"},{"product_id":"gum-repair-shampoo-250-ml","title":"Magic Gum Repair Shampoo 250 ml","description":"\u003ch2\u003e\u003cstrong\u003eShampoo for damaged hair with instant effect\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMagic Gum Repair Shampoo gently cleanses stressed, dry, and chemically treated hair, supporting regeneration from the very first wash. The sulfate-free formula effectively removes residue without drying out hair and scalp. It optimally prepares the hair structure for subsequent care and helps repair damage caused by coloring, heat, and styling. It has a creamy, mild texture that is easy to distribute. Massage into wet hair, lather, and rinse thoroughly. For best results, use in combination with the Magic Gum Repair Mask and Conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThe perfectly coordinated special care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eHyaluronic acid intensely moisturizes the hair and reduces frizz. Panthenol strengthens the hair structure, soothes the scalp, and improves elasticity. Nourishing coconut fatty acids smooth the surface, increase manageability, and add natural shine. The hair feels noticeably softer, appears more balanced, and has a healthy, well-groomed finish.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eGentle cleansing without sulfates\u003c\/strong\u003e – For a mild but thorough cleansing that maintains the natural moisture balance of your scalp.\u003cbr\u003e✓ \u003cstrong\u003eDeep hydration\u003c\/strong\u003e – Thanks to hyaluronic acid and panthenol, even dry, stressed hair is intensely hydrated.\u003cbr\u003e✓ \u003cstrong\u003eNoticeably soft, supple hair\u003c\/strong\u003e – coconut fatty acids leave hair silky smooth – without weighing it down or leaving residue. \u003cbr\u003e✓ \u003cstrong\u003eStrengthening \u0026amp; protection for damaged hair\u003c\/strong\u003e – Revitalizes the hair structure after heat, coloring or chemical treatments such as straightening irons or hair dryers.\u003cbr\u003e✓ \u003cstrong\u003eIdeal for colored, bleached or treated hair\u003c\/strong\u003e – Supports regeneration, prevents breakage and split ends, and restores shine and vitality.\u003cbr\u003e\u003c\/p\u003e","brand":"PUR HAIR","offers":[{"title":"250 ml","offer_id":52754740511043,"sku":"1142","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7859\/4883\/files\/web_zuschnitt_repair_shampoo2_4264.png?v=1780315787"},{"product_id":"organic-moisture-shampoo-1000-ml","title":"Organic Moisture Shampoo 1000 ml","description":"\u003ch2\u003e \u003cstrong\u003eOrganic Moisture Shampoo – moisture that noticeably strengthens your hair\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003eDry lengths, brittle ends, or lack of manageability? This shampoo provides your hair with rich, long-lasting moisture and ensures a healthy, smooth finish – without sulfates or silicones. The Organic Moisture Shampoo cleanses your hair particularly gently and helps it retain moisture for the long term. The formula was developed for demanding hair types – whether color-treated, naturally curly, or damaged by styling and environmental factors. Thanks to sulfate-free cleansing, your hair color stays fresh and vibrant for longer, while your hair becomes noticeably smoother, more manageable, and less prone to frizz. The light, creamy texture is easy to apply and lathers gently. Massage the shampoo into your scalp, work it through to the lengths, and then rinse thoroughly. For optimal results, we recommend using it in combination with a moisturizing conditioner or a suitable mask.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003e\u003cstrong\u003eWhy our moisturizing shampoo will enrich your hair care routine\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e The vegan care formula is based on select plant extracts such as prickly pear and nourishing oils of natural origin. It intensely moisturizes the hair, protects against dryness, and preserves its structure. The silicone-free formula allows your hair to fully absorb essential nutrients like vitamins, minerals, and proteins – for stronger hair and noticeably improved manageability. Hair appears visibly revitalized, more resilient, and gains a natural, healthy shine. 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This volumizing shampoo gently cleanses, creates noticeable fullness at the roots, and leaves your hair feeling naturally fresh – every day. The Organic Volume Shampoo removes residues that hinder volume and supports the hair's natural structure. The sulfate-free formula cleanses gently and creates the ideal base for care and styling. After every wash, your hair will feel lighter, more manageable, and fuller. The light, creamy texture is easy to distribute and lathers gently. Massage the shampoo into your scalp, leave it on briefly, and rinse thoroughly. For best results, use daily or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e \u003cstrong\u003eA voluminous feeling of well-being and radiant shine\u003c\/strong\u003e\n\u003c\/h3\u003e \u003cp\u003eYour hair visibly gains volume, looks fresher and thicker, and acquires a natural, healthy shine. The light root lift lasts throughout the day. The pomegranate extract has an antioxidant effect, protects the hair fiber, and preserves its natural elasticity. Ylang-ylang oil supports nutrient absorption, promotes healthy hair growth, and strengthens the scalp's balance. Birch leaf extract stimulates blood circulation and contributes to stronger, thicker hair. Panthenol provides long-lasting moisture, smooths the hair structure, and protects against dryness. And vegan wheat amino acids strengthen the hair from within and improve its resilience.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e ✓ \u003cstrong\u003eGentle cleansing\u003c\/strong\u003e – Perfect for weak, fine and thin hair.\u003cbr\u003e ✓ \u003cstrong\u003eNatural ingredients\u003c\/strong\u003e – Without silicones and microplastics that leave residue, only maximum care effectiveness.  \u003cbr\u003e✓ \u003cstrong\u003eVolume building\u003c\/strong\u003e – Ideal for flat, fine and thin hair – strengthens and gives more visual fullness.\u003cbr\u003e ✓ \u003cstrong\u003eVegan amino acids\u003c\/strong\u003e – Our plant-based amino acids from wheat strengthen the hair from within.\u003c\/p\u003e","brand":"PUR HAIR","offers":[{"title":"300 ml","offer_id":52754744213827,"sku":"9185","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7859\/4883\/files\/volume_shampoo_web_4251.png?v=1780321443"},{"product_id":"dry-foam-shampoo-200-ml","title":"Dry Foam Shampoo 200 ml","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cdiv\u003e Dry Foam Shampoo is a foam-based dry shampoo. It gives hair volume, removes oily roots, and cleanses the hair. With its neutral scent, hair looks freshly washed. 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Our Pur Hair Organic Protein Shampoo is the ideal solution for restoring porous hair damaged by bleaching or heat. Free from silicones, sulfates, and other unnecessary additives, it nourishes your hair with a highly effective, vegan formula using only natural ingredients. A gentle yet strengthening cleanse provides your hair with essential nutrients during washing. This shampoo is specially formulated for all damaged hair types, from straight to curly.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e \u003cstrong\u003eHave you tried everything and you're still dissatisfied?\u003c\/strong\u003e\n\u003c\/h3\u003e \u003cp\u003eOur Pur Hair Organic Protein Shampoo provides your hair with everything it needs to regain elasticity, resilience, improved manageability, and natural shine. Even fine hair benefits from our protein-rich shampoo, gaining significantly more volume. The keratin in your hair fibers is repaired and strengthened through a powerful enrichment with amino acids, leaving your hair supple, easy to comb, and more moisturized. Because the shampoo is sulfate-free, it cleanses particularly gently and helps preserve the hair's essential building blocks, such as keratin, for longer. It is also free of parabens, silicones, and microplastics, ensuring gentle yet thorough cleansing for damaged hair and curls.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e ✓ \u003cstrong\u003eGentle cleansing\u003c\/strong\u003e – Ideal for bleached, damaged or brittle hair.\u003cbr\u003e ✓ \u003cstrong\u003eNatural ingredients\u003c\/strong\u003e – Free from harmful additives, maximum effectiveness and natural shine. \u003cbr\u003e✓ \u003cstrong\u003eCompensates for protein deficiency\u003c\/strong\u003e – Suitable as a curl care treatment for curls or for building volume in straight hair – specifically strengthens all hair types.\u003cbr\u003e ✓ \u003cstrong\u003ePlant-based proteins\u003c\/strong\u003e – Our amino acids, such as wheat proteins or soy proteins, repair with the power of nature.\u003c\/p\u003e","brand":"PUR HAIR","offers":[{"title":"300 ml","offer_id":52754750439747,"sku":"9179","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/7859\/4883\/files\/protein_shampoo_web_4246.png?v=1780320491"},{"product_id":"organic-protein-shampoo-1000-ml","title":"Organic Protein Shampoo 1000 ml","description":"\u003ch2\u003e \u003cstrong\u003eOrganic Protein Shampoo – Regenerating proteins for stressed hair\u003c\/strong\u003e\n\u003c\/h2\u003e \u003cp\u003eAre you frustrated with bleached, brittle, damaged, or chemically treated hair? Tired of breakage and split ends? Our Pur Hair Organic Protein Shampoo could be your salvation. It's ideal for restoring porous hair damaged by bleaching or heat styling. Free from silicones, sulfates, and other unnecessary additives, it cares for your hair with a high-quality, vegan formula based on natural ingredients. It gently cleanses, strengthens, and deeply nourishes your hair for lasting results. With the power of wheat protein and moisturizing panthenol, your hair structure becomes stronger and more elastic. This shampoo is specially formulated for all hair types, from straight to curly, that need intensive repair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e \u003cstrong\u003eHaven't found the right care for damaged hair yet?\u003c\/strong\u003e\n\u003c\/h3\u003e \u003cp\u003eOur Pur Hair Organic Protein Shampoo provides your hair with all the essential nutrients it needs to regain its elasticity, resilience, and manageability, and to develop a natural shine. Fine hair, especially when protein-deficient, gains noticeable volume with our protein-rich shampoo. It repairs and strengthens the keratin in the hair fibers with rich amino acids, while keeping your hair supple, easy to comb, and giving it a healthy shine. It's particularly ideal for curls, as it supports the structure and defines the curls. Sulfate-free, our shampoo cleanses especially gently and preserves the hair's vital building blocks, such as keratin, so they aren't washed away. 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The Organic Volume Shampoo gently removes weighing down residue while preserving your hair's natural moisture. The lightweight formula ensures that your hair isn't weighed down, but instead gains manageability, texture, and volume. Ideal for daily use, it creates a clear base for conditioner and styling products, promoting visibly thicker, more vibrant hair. The light gel texture is easy to distribute and provides a gentle yet thorough cleanse. Massage a small amount into wet hair, lather, and rinse thoroughly. Repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e \u003cstrong\u003eExperience the transformative power of your hair\u003c\/strong\u003e\n\u003c\/h3\u003e \u003cp\u003eNatural plant extracts and vegan amino acids strengthen the hair fiber, protect the scalp, and promote healthy volume. Pomegranate extract has an antioxidant effect, protects against environmental influences, and strengthens the hair from within. Birch leaf extract supports scalp circulation and promotes natural hair growth. Ylang-ylang oil improves nutrient absorption and provides noticeable vitality. Panthenol moisturizes, smooths the hair surface, and prevents dryness. Vegan wheat amino acids strengthen the hair and promote a thick, voluminous structure. After every wash, your hair appears visibly fuller, stronger, and fresher. The roots gain more lift in the long term, while the lengths remain light, nourished, and retain their natural shine. 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The sulfate-free formula protects color, moisture, and elasticity – ideal for daily use and all hair types. The Organic Daily Shampoo provides a thorough, skin-friendly cleanse without disrupting your scalp's natural balance. The formula stabilizes the moisture barrier, reduces breakage, and improves manageability – even for fine, curly, or chemically treated hair. The mild surfactants allow for daily washing without damaging the hair structure. At the same time, your hair color stays vibrant longer, as the formula protects against fading and strengthens the cuticle. The light, creamy texture lathers pleasantly and distributes effortlessly through the hair. Gently massage in, leave in briefly, and rinse thoroughly. 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