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Hairstyles in summer 2025

Trendy looks for sun, beach & pool
Which hairstyles are ideal for hot summer days and also protect the hair?
The answer: looks that are easy to style, heat-resistant, and nourishing at the same time. From beach waves to braided hairstyles – these trends will get you through sun, pool, and salty air looking stylish and relaxed.

Frau mit langen braunen Haaren, weißem Kleid, Haare wehen im Wind, Frau steht am Meer vor einer Felswand

Which hairstyles are ideal for hot summer days to protect the hair from the sun?

Stay stylish throughout the summer with hairstyles that not only look cool but also offer clever protection!

Summer, sun, hair goals! To ensure your hair doesn't succumb to heat, UV rays, beach and pool vibes, the right styling is crucial during these times.

Braided hairstyles are true all-rounders, as they not only look super casual but also tame long strands with ease. The classic bun ? Always a good choice! Elegant, practical, and perfect when you want your hair up and your neck free.

For all the girls who like it sleek – the classic ponytail is your quick fix – minimalist, modern, and absolutely perfect for summer. And the long bob with beach waves ? It remains our summer favorite – easy to style, airy and light, and with soft waves, the epitome of "ready for the beach club".

To ensure your look not only looks good but also stays healthy, our vegan hair care products provide protection, moisture and shine , wherever summer may take you.

Perfectly equipped for your summer vacation

The set is not only effective, but also super practical!
Packed in our PUR HAIR Travel-Bag, it fits into any suitcase or simply into hand luggage.
Pro tip : Combine the travel set with our Organic Healing Oil for maximum shine and natural sun protection.

And to protect your hair and scalp even more effectively at the beach, we recommend these clever summer accessories...

The hottest hairstyles of summer 2025

Frau mit blondem Dutt im Nackenbereich, mit roter Hibiskusblüte im Haar

1. Beach Waves – the classic with a fresh new look
Effortless, natural, and ocean-kissed. Beach waves are making a comeback in 2025 with a modern twist. Instead of wild chaos, the focus is now on targeted texture and silky shine – ideal for fine to medium-thick hair. Tip: Our lightweight saltwater spray or leave-in product with heat protection makes the look suitable for everyday wear and protects against UV damage.

2. The wet look – cool, sleek and sun-resistant
For everyone who loves statement hairstyles that stay in place. The wet look is perfect for especially warm summer days. Styled with gel or glossing cream, it looks sophisticated and modern. Whether worn loose or pulled back in a tight ponytail, the advantage is that the look stays put even in high humidity and simultaneously provides a refreshing boost for the face.

3. Airy and light bob variations

Whether blunt, layered, or asymmetrical, the bob is THE haircut of the summer. In 2025, relaxed variations with plenty of movement and texture will dominate, easily adaptable to everything from beachy waves to business chic. Care tip: A nourishing heat protectant with a moisturizing complex prevents frizz and maintains natural bounce.

4. Bubble Braids – playful and festival-ready
These braids ensure Summer vibes with a touch of glam. Bubble braids are perfect for festivals or pool parties and stay put even when things get heated. They can be beautifully combined with hair accessories or colorful scarves. Styling tip: A little hair oil on your fingertips will give your bubbles more shine and manageability.

5. The Clavi Cut – smart, feminine, uncomplicated
This modern haircut, ending just above the shoulder, perfectly combines sophistication and summer flair. It can be worn loose, half-up, or casually tied in a bun – ideal for anyone who wants to switch between everyday and evening looks. Bonus: It suits every face shape and is extremely easy to care for.

Frau mit langen welligen Haaren im rosé-goldenen Glitzerkleid vor orangefarbener Hauswand

Which styling products are particularly suitable for airy summer hairstyles?

Whether you prefer beach waves, a sleek look, or a messy bun, the right styling starts with proper care. Especially in summer, the products you use make a real difference. A good heat protectant spray is essential. It protects your hair from heat damage caused by the sun, hairdryer, or straightener, ensuring your style stays put even in 30-degree heat. When choosing your hair care products, look for silicone-free formulas to avoid weighing your hair down before styling and to maintain volume. This keeps your hair structure in top condition and ready to showcase trendy colors like natural reds, ash blonde, or Scandinavian blonde.

For that effortless beach vibe, our Volume & Texture Spray is a must-have. It adds volume, medium hold, and just the right touch of "I've just been to the beach" without weighing down even fine hair. Perfect for loose ponytails, undone bobs, or soft waves. For those who want even more care and shine, the Organic Healing Oil is a real highlight. It envelops your hair in a delicate vanilla scent, gives it a silky sheen, and nourishes dry lengths and brittle ends, smoothing flyaways without leaving a heavy or greasy feeling.

Surfers Dreams is your shortcut to real beach waves and also perfect for the surfer boy look. This saltwater spray instantly gives you natural waves, messy texture, and that laid-back look, as if you've just stepped off the beach. The lightweight formula won't weigh your hair down and, thanks to the integrated UV filter, is the perfect shield against sun and salt. Whether you have short styles, fine hair, or undone curls, this spray adds volume, texture, and a touch of ocean wanderlust to any look. Simply spray, scrunch, and you're done.

PUR HAIR Travel-Set mit Moisture Shampoo, Detangler, Tasche und Bürste auf Handtuch am Pool – perfektes Sommer-Haarpflege-Set für unterwegs

A summer look that lasts? Only with the right products!

To ensure your hairstyle stays in place even in wind, dancing, or sea breezes, you also need a fixing yet flexible hairspray. Our Termination Mist is our top-selling hairspray and has already won over many hair lovers. With medium hold, it enhances your look without making it stiff. Your hairstyle remains stable yet flexible. It provides a finish that lasts and still feels completely natural.

Ready for big hair days? Our volumizing mousse gives you up to 40% more density and adds volume exactly where you want it, from roots to ends. The fluffy texture is aerosol-free, super easy to work in, and provides light, flexible hold for your summer style. Perfect for those who like their hair soft, airy, and a little bit stunning. Also ideal for light, flat curls that need a perfect refresh and a quick volume and bounce boost.

With our hair products, you'll get the most out of your summer look.

  • Heat protection spray : Protects against high temperatures and distributes them evenly over the fiber.
  • Texture spray : Provides hold and volume for casual hairstyles.
  • Hair oil : Nourishes, adds shine and tames frizzy ends and strands.
  • Hairspray : Keeps any cool haircut in place all day.
  • Mousse : For more volume and structure in trendy hairstyles.
Lachende Frau mit brünettem Bob, einem braunen Hut, vor orangenem Hintergrund

Blow Out Vibes

Care, protection & hairstyle in one

A product with many possibilities for trendy haircuts. Our Organic Blow Out Cream is your all-rounder for everything you can achieve with your hair using a blow dryer . Whether you want voluminous blowouts, defined curls, or a smooth, silky finish, this styling product keeps your look flexible, your hair loose, and never sticky.

The creamy texture provides natural bounce and added strength , even for fine hair. Anti-static properties balance the hair structure and ensure your look lasts all day. The nourishing power comes from a blend of fruit extracts like lemon and magnolia, along with valuable plant-based amino acids.

They protect against free radicals, retain moisture, and supply your hair with essential nutrients – for visibly more shine and less frizz . Highly effective oils like organic olive oil, jojoba, and magnolia extract strengthen the hair fiber from within, making it supple and easier to comb.

No wonder this Blow Out Cream has become one of our most popular styling products, especially for long bob haircuts or big bouncy curls . And it will probably become your daily dose of care, protection, and good hair energy. Naturally silicone-free, microplastic-free, and packed with pure plant power.

To Blow Out Cream
Frau mit langen dunklem Zopf, goldenen Ohrringen, orangener Jacke, wird von der Sonne angestrahlt

Which braided and plaited hairstyles are especially popular this summer?

Braids are a summer staple: stylish, practical, and simply beautiful every time.

Braids are true summer classics because they not only look great, but they also deliver on their promises. No heat on your neck and a stylish yet low-maintenance look for everyday wear. And the best part? They're perfect for any occasion! From a sunny beach trip to a romantic dinner date, braided hairstyles always offer a trendy and casual way to keep even long strands of hair secure and create a cool look.

The classic fishtail braid is your go-to for a relaxed, textured look. Ideal for long waves or curls. And perfect if you want hair that looks tamed but anything but boring. The waterfall braid adds volume and creates that "I'm ready for a vacation right now" vibe. Loose, playful, and perfect for long summer days (or balmy nights).

The double braid is especially trendy in summer 2025. Two loose braids – one on top of the head and one underneath. It looks super cool, instantly gives your hair the appearance of maximum length, keeps your hair stylishly out of your face, and gives you maximum freedom of movement – ​​from city trips to pool parties.

If you love being active, the Dutch braid is your must-have summer hairstyle. Stylish, sporty, and absolutely secure all day long without annoying slippage or needing to be restyled.

Organgen im Einkaufsnetz, mit Sonnenbrille, liegen neben einem türkisen Pool

Be sure to protect your hair from chlorinated water in the summer.

Summer means pool time, but unfortunately, it also means chlorine time. And that can really take a toll on your hair. To prevent your hairstyle from suffering underwater, you need the right care. High-quality, silicone-free, and vegan products act like a protective shield. They retain moisture, keep your hair supple, and protect it from drying out.

Whether you have long curls or a sleek, straight cut – with the right routine, your hair will stay shiny, healthy, and easy to style even after swimming . Give your hair the best protection for your summer look.

Our Travel Kit is your all-around protection for summer. Choose the right shampoo for your hair type, condition with the Detangler Conditioner, and gently detangle with our compact Detangler Brush. Everything is packed in the practical PUR HAIR Travel Bag – perfect for holidays, pool days, and on the go. For healthy, protected hair with summer vibes in every strand.

Learn how to protect your hair while bathing.

Styling hair in humid conditions

It stays like this all day!

Choose the right products
Use our styling products to give your hair the perfect summer cut. They're long-lasting, even in high humidity!

Preparation is everything
Hydrated hair is key! Use a moisturizing and sealing serum to tame frizz and prepare your hair for beach days.

Styling techniques
Braid your hair or make a loose bun to stylishly secure it. These styles will hold even in high humidity.

finish
Spray with a fixing hairspray for extra hold – this way your look will stay in place all day, no matter how hot it gets!

Buy styling products
PUR HAIR Style Serie bestehend aus Haarspay und Schaumfestiger dekorativ arrangiert auf weißem strukurierten Untergrund

Create quick summer hairstyles with a scarf

Transform your look in an instant! A scarf is not only a stylish accessory, but also a wonderful tool for creative hairstyles.

Tie your hair loosely into a bun and use a colorful silk scarf to secure it. Perfect for long days at the beach!

Braid your hair and wrap a scarf around the braid. This will give you a fresh, boho-inspired look that will still be trendy in 2026.

Tie the scarf around your head like a headband. This keeps your hair out of your face and creates a casual style.

Get inspired and discover more creative ways to experiment with fabrics!

Discover hairstyle ideas
Collage aus sechs Polaroid-Fotos, Frauen mit unterschiedlich gebundenen Tüchern im Haar

Summer hats made of raffia

The safest protection against UV radiation while remaining wonderfully breathable.

Get inspiration
Frau mit Sommerhut, sitzt am Strand, schaut zur Seite

Ready for summer?