Special care for demanding hair
Sometimes your hair simply needs more. Our specialized care products are designed to specifically strengthen damaged, stressed, or treated hair – with effective formulas that are gentle on the scalp and strong on the structure. Discover care that not only repairs but also brings your hair into long-term balance.
What does special care mean?
PUR HAIR special care is more than just cosmetics.
It is targeted support for hair with special needs.
Whether stressed by chemical treatments or dry and brittle due to environmental and heat influences –
Our formulas are uncompromisingly effective and naturally gentle.
Which hair care line is right for your hair?
Magic Gum
Magic Keratin
After bleaching
After a keratin treatment
Frequent hair coloring
Unruly hair
dry hair
Long-lasting blow-dry hairstyle
Sleek styling
Care against hair breakage
Frizz control treatment
Care to prevent split ends
Transform your hair now with our Magic Special Care
Choose your ideal specialized care product directly!
Repair & Regeneration for Damaged Hair
Magic Gum
Has your hair been through a lot? Then the Magic Gum series is your perfect reset button – specially formulated for damaged, dry, or color-treated hair. With hyaluronic acid, panthenol, and wheat proteins, it strengthens the hair structure from within, repairs minor damage, and provides your hair with intense moisture.
The result: less hair breakage, more smoothness – and a silky finish that you can feel immediately.
🌾 Wheat proteins: Strengthen and restructure
💧 Hyaluronic acid: Retains moisture for a long time
🌱 Panthenol: Soothes the scalp and promotes regeneration processes
Curious about your hair structure and how best to care for it?
We have put together the perfect hair routine for you – naturally tailored to your individual needs.
Magic Gum
Brittle hair visibly revitalized
A customer from Lemgo says about the Gum Repair Mask & Conditioner:
"My very dry hair feels very soft after using it. The otherwise rough texture is beautifully smoothed and the hair has a beautiful shine!"
Previously
Afterward
I need the Magic Gum series!Magic Gum
Care for unruly or keratin-treated hair
Magic Keratin
Is your hair demanding? The Magic Keratin range is for those who expect more – developed from salon experience for dry, wavy, or keratin-treated hair. It noticeably smooths, nourishes, and calms the hair structure – thanks to the power of botanicals like argan oil, shea butter, and green tea. Especially after a keratin straightening treatment, it restores balance to your hair and provides long-lasting protection against dryness.
🔒 Cuticle sealing: Closes the hair structure, protects against frizz
🌰 Argan oil: Improves elasticity and provides natural heat protection.
💇 Perfect restorative care for keratin-treated hair: Prevents protein overload and gives hair suppleness.
Do you want to better understand your hair and give it exactly what it needs? Here you'll find your hair routine – lovingly compiled for healthy, beautiful hair.
Magic Keratin
Finally, soft & defined hair
Susann from Scheuring on the Magic Keratin K-Mask & Conditioner:
"I haven't had such wonderfully soft and shiny hair in a long time. You can really feel a difference after the first use, and you only need a small amount!"
Previously
Magic Keratin
Here's how it works
Your hair care routine in 3 easy steps
Sometimes your hair just needs a little extra love – that's exactly what our special care routine with shampoo, 2-in-1 mask & conditioner , and leave-in spray is for. Three simple steps that strengthen, pamper, and nourish your hair. No fuss, just real results.
Clean Start
Special care shampoo
It all starts with gentle cleansing. Our special care shampoo removes styling product residue, oils, and dirt from your hair – without drying it out. It optimally prepares the hair structure for the next care steps.
Discover all shampoos
Deep Care
2-in-1 Mask & Conditioner
Our 2-in-1 treatment combines the deep conditioning action of a hair mask with the sealing properties of a conditioner. For smooth lengths, less breakage, and visibly more shine.
1) Work in generously at the lengths and ends
2) Leave on for 2-8 minutes
3) Rinse thoroughly
We recommend an application time of 8 minutes for every 3rd - 4th hair wash.
Discover all hair masks
Light & Lovely
Leave-In Spray
The leave-in spray protects, moisturizes and instantly makes your hair more manageable – without weighing it down.
1) Simply spray on – into damp or dry hair
2) Leave-in spray - Do not rinse
3) Ideal before blow-drying or for a refresh between washes
Like a light protective coat – for everything your hair goes through during the day.
Find your new hair routine
You have rather fine and weak hair, don't you?
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