High-quality active ingredients that actually deliver results
Your hair deserves only the best – and that's exactly what it gets at PUR HAIR. Our Magic Keratin range combines effective hair care with innovative science, ideal for anyone who wants high-quality hair care after a keratin treatment or professional hair straightening. Each of our formulas aims to strengthen the delicate keratin structure, repair damaged hair, and nourish it sustainably.
Anyone who regularly uses a flat iron knows the challenges it poses. The outer cuticle layer of the hair becomes rough, losing shine, flexibility, and resilience. This is precisely where keratin straightening treatments work their magic. During the treatment, keratin is applied deep into the hair structure using a flat iron, repairing each individual hair while simultaneously smoothing it. The cuticle layer is sealed, frizz disappears, and your hair immediately feels stronger and healthier.
To maintain this effect for longer, proper hair care is crucial. Our Magic Keratin products are specially formulated to meet the needs after hair straightening – they gently cleanse, protect against external influences, and preserve the effects of the treatment. Whether your hair is fine, thick, curly, or frizzy – our formula adapts to your hair type and restores its natural beauty and vitality.
The result: smooth, shiny, and healthy-looking hair that feels like you've just stepped out of the salon every day. And the best part? Your daily styling routine becomes easier, faster, and more effective, without putting any extra strain on your hair. Perfect for anyone who loves their hair and longs for that "fresh-from-the-salon" feeling every day.
Argan oil: Provides your hair with intense moisture and protection against harmful environmental influences. Ideal for stressed, brittle hair that needs smoothness and protection.
Almond oil: This vitamin-rich oil strengthens your hair structure from within, makes it elastic and supple, and protects it from breakage and split ends.
Camellia oil: An Asian beauty secret! It smooths hair with antioxidants and omega fatty acids without weighing it down.
Sunflower oil: Thanks to its high vitamin E content, it deeply nourishes your hair, provides radiant shine and offers UV protection – perfect for sunny days!
Shea butter: Intensive moisture for silky hair. Protects against harmful environmental influences and heat from styling tools.
Green tea extract: It promotes blood circulation and healthy hair growth. With antioxidants, it protects against free radicals and soothes sensitive scalps.