Bleached, brittle hair

The challenge of bleached brittle hair

Bleached hair looks fantastic, but the path to achieving it is often stressful. Chemical bleaching with hydrogen peroxide attacks the natural keratin structure, causing hair to lose elasticity and become brittle. Microscopic gaps form in the hair fiber, making the hair more susceptible to damage. This frequently leads to brittle hair and breakage, especially at the ends, which affects the health of the tips. To understand the causes of damaged hair, such as brittle hair and split ends, it's important to pay attention to proper hair care on a regular basis.

Proper care is crucial for revitalizing dry, brittle hair and restoring moisture. The use of Shampoos Products specifically formulated for damaged hair can help improve the condition of the hair structure. A hair mask can also promote hair's manageability and give it renewed strength and shine.

Our care solution for stressed & brittle blonde hair

Our hair experts at PUR HAIR have developed an effective care regimen specifically tailored to the needs of bleached and brittle hair. Our products combine high-quality proteins with moisturizing ingredients to strengthen and regenerate the hair structure. Understanding the causes of breakage is particularly important for dry, brittle hair. Often, damaged hair doesn't experience hair loss, but rather breakage, which affects its smoothness and shine right down to the ends.

Additionally, heat from styling tools like blow-drying or straightening should be minimized to avoid further damage to the hair. Instead, it's advisable to gently style wet hair with a Detangler Brush your hair and regularly trim damaged ends. With the right hair care and suitable products, such as a repair hair mask containing vitamins, amino acids, and plant oils, your hair can look healthy and beautiful. It's important to understand that it's often not hair loss, but simply breakage and split ends, which should be avoided.

Our recommendations

• Organic Protein Shampoo: A gentle, sulfate-free shampoo that cleanses the hair while nourishing it with proteins and amino acids. It helps repair damaged hair and gives it renewed shine.
• Organic Reconstructor: An intensive protein treatment that penetrates deep into the hair and replenishes damaged areas. It strengthens the hair from within and makes it more resistant to external influences.
• Organic Leave-in Conditioner: A caring Leave-In Conditioner, which stays in the hair and moisturizes it throughout the day. It protects the hair from further damage and makes combing easier and styling.

Tips for caring for bleached hair

• Less is more: Don't wash your hair every day. Two to three times a week is enough to preserve the scalp's natural oils.
• Cool temperatures: Avoid hot water when washing your hair. Lukewarm water is gentler on the hair and helps to preserve its natural oils.
• Gentle drying: Don't rub your hair dry with a towel. Instead, gently squeeze out the excess water and blow-dry it from top to bottom at a moderate temperature.
• Use heat protection: When using styling tools such as hair dryers or straighteners, always use a heat protectant to prevent further damage to your hair.