If your hair does what it wants – give it control with Magic Keratin
Do you know that feeling? You spend ages styling your hair straight in the morning, and as soon as you step outside, it starts to frizz. Especially in high humidity, many hairstyles lose their shape immediately. The Magic Keratin range is made for just these kinds of days. It helps your hair hold its shape, maintains its shine, and gives you back control.
Whether you have keratin-treated hair or simply natural waves and curls If you want to tame unruly hair, the combination of high-quality conditioning ingredients and our frizz-reducing technology makes Magic Keratin the perfect solution for stubborn hair. Developed with salon expertise, yet suitable for everyday use and easy to integrate into your routine – without compromising on ingredients or effectiveness.
To prolong the results of your keratin treatment, it's essential to use the right products. Our Magic Keratin Shampoo is specially formulated to gently wash stressed or damaged hair without sulfates. It nourishes the hair structure and helps repair dry, frizzy hair. Whether you have curly or straight hair, our smoothing shampoo ensures your hairstyle stays in place longer and maintains the results of your keratin treatment. With the right care, you can ensure your hair looks healthy and shiny, regardless of your hair type.
Shiny hair despite humidity – here's how it works
Magic Keratin Anti-Frizz Treatment acts like a protective shield. Keratin is the structural protein that gives your hair strength, elasticity, and protection. When stressed by styling, coloring, or weather, hair loses its suppleness and frizz develops. This is where Magic Keratin comes in. The formula provides your hair with sealing ingredients that seal and smooth the hair surface. The treatment also provides moisture. Thick, chemically treated, or curly hair especially benefits. To support the results of the keratin treatment, it's important to use a gentle, sulfate-free keratin shampoo. This shampoo cleanses the hair without removing the valuable keratin layer and helps repair damaged hair.
The result: Less frizz, noticeably softer hair, and a healthy shine that lasts, even in high humidity. With proper hair care, including the use of special shampoos and masks, you can protect your hair and maintain the results of your keratin smoothing treatment long-term. Whether you have frizzy, curly, or damaged hair, this care formula is ideal for all hair types and provides a smoothing effect that leaves your hair looking healthy and shiny.
The 3-step routine for smooth hair with long-lasting effects
The Magic Keratin line consists of a sulfate-free shampoo and a nourishing conditioner. Conditioner and a leave-in spray conditioner. All specially formulated for frizzy or keratin-treated hair. Together, they form an effective care routine for smooth, healthy-looking hair. Using the three steps is very simple shampoo cleanses gently without drying out the hair. The conditioner strengthens the hair structure, while the Leave-in conditioner binds moisture and protects your hair – all day long. This makes your style last longer and your hair visibly healthier, without any extra effort.
Care for keratin-treated hair – without silicones or compromises
Many Anti-frizz Products often use insoluble silicones that provide short-term smoothing but weigh hair down in the long run. Not with PUR HAIR. Our keratin care combines salon-quality results with natural ingredients. The Magic Keratin series is formulated without sulfates or parabens, yet delivers real results. Whether you use a flat iron, blow-dry, or humid air, your hair stays soft and manageable. With our special keratin shampoo, you can gently wash your hair without disrupting the keratin seal. Conventional shampoos, masks, and conditioners can be damaging to dry hair, especially if they contain too much protein. Our keratin treatment repairs your hair, leaving it looking and feeling healthy. And you? You save time, stress, and bad hair days.
