High-quality active ingredients that really work
Your hair deserves only the best – and that's exactly what it gets at PUR HAIR. Our Magic Keratin range combines effective care with smart science – for everyone who wants high-quality hair care after a keratin treatment or professional hair straightening. Each formula is designed to strengthen the delicate keratin structure, repair damaged hair, and leave it feeling soft and manageable – without weighing it down.
Anyone who regularly uses a flat iron knows how quickly their hair structure suffers. The outer cuticle layer becomes rough, and the hair loses shine, flexibility, and resilience. This is precisely where a keratin treatment works wonders. During the treatment, keratin is infused deep into the hair structure using a flat iron, repairing it strand by strand and completely smoothing the hair in the process. The cuticle layer is sealed, frizz disappears, and your hair immediately feels stronger and healthier.
To ensure this effect lasts as long as possible, the right hair care is crucial. Our Magic Keratin products are perfectly tailored to the specific needs after hair straightening – they gently cleanse, protect against external influences, and preserve the effects of the treatment. Whether your hair is fine, thick, curly, or frizzy – our formula adapts to your hair type and ensures that your hair looks naturally beautiful and vibrant again.
The result: a smooth, shiny, and healthy-looking texture that feels like you've just stepped out of the salon – day after day. And the best part? Your daily styling routine becomes easier, faster, and more effective, all without causing any additional damage to your hair. Perfect for anyone who loves their hair and longs for that "fresh-from-the-salon" feeling every day.
Argan oil: This precious oil is known for its deep conditioning and regenerative properties. It provides intense moisture, smooths the hair, and protects it from environmental stressors – perfect for brittle, treated hair.
Almond oil: Rich in vitamins and fatty acids, almond oil strengthens the hair structure from within. It makes hair elastic and supple, while simultaneously protecting it from breakage and split ends.
Camellia oil: A true insider tip from the Asian beauty world: Camellia oil contains antioxidants and omega fatty acids that smooth the hair and coat it with a fine, protective film – without weighing it down.
Sunflower oil: With its high vitamin E content, it has an antioxidant effect and deeply nourishes the hair. It enhances natural shine and protects against UV radiation – ideal for sunny days or holidays after treatment.
Shea butter: Shea butter has an intense moisturizing effect, makes the hair supple and protects it from harmful environmental influences and heat from styling tools.
Green tea extract: Green tea stimulates blood circulation, promotes healthy hair growth, and protects against free radicals with its antioxidants. At the same time, it has a soothing effect on sensitive scalps.