When your hair is crying out for help – give it Magic Gum
Sometimes shampoo alone just isn't enough. If your hair looks dry, brittle, or dull, it's time for a treatment that does more – one that specifically repairs and rebuilds. The Magic Gum series from PUR HAIR is made precisely for this! An intensive hair repair treatment for damaged, colored or structurally weakened hair. With ingredients that have a visible and noticeable effect – all without unnecessary additives.
Especially for damaged hair, it needs more than just superficial care. Our Magic Gum products work where many others leave off – deep within the hair structure. The combination of hyaluronic acid, panthenol, and plant-based wheat proteins provides genuine regeneration. Not a quick shine finish that disappears after the next wash, but a care routine that strengthens your hair permanently.
Repairing care for damaged hair – working from within.
What exactly makes Magic Gum so effective? The answer lies in its careful formulation. Hyaluronic acid for hair is a true rarity in hair care. It locks in moisture within the hair fiber, making it supple and preventing dryness – even after heat styling or chemical treatments. At the same time, panthenol soothes the scalp, promotes natural regeneration, and ensures a healthy hair environment. And the wheat proteins? They fill in minor structural damage to the hair and strengthen its natural elasticity. The result: noticeably stronger hair, less split ends, less breakage – and a silky shine that lasts.
Intensive hair care in three easy steps
The Magic Gum range is designed to seamlessly integrate into your daily routine. The 3-step routine consists of a rich shampoo, a deep-conditioning repair mask, and a moisturizing conditioner and spray. Leave-In Conditioner Together they form a complete care regimen for stressed hair – completely without silicones or heavy residues.
Whether you regularly do your hair bleach Whether you style your hair daily or it's simply stressed by environmental factors like sun, salt water, or dry indoor air – with Magic Gum you can get back the strength your hair deserves. The products are also ideal for fine hair, which requires assembly, but is quickly made heavy.
Less breakage, more length – with the right care
Long, strong hair starts with the right routine. If hair breaks before it can grow, supplements won't help – targeted care is what's needed. The Magic Gum range was developed precisely for this purpose. It strengthens the hair fiber, promotes elasticity, and protects against future damage. This allows your hair to finally grow without split ends or breakage, resulting in less length.
