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Goodbye, knots! Hair care in sun, chlorine & salt water

Sun on your skin and water in your hair. Ah, summer feels so wonderful. But what sounds like pure relaxation to you means a daily test of endurance for your hair. Especially on vacation, by the pool or the sea, your hair structure is subjected to more stress than at any other time of year.

The good news for you is that you can protect your hair effectively! We'll show you what water, sun, and salt really do to your hair.

Frau mit Sommerhut, sitzt am Pool, hält die Füße ins Wasser

Why your hair structure suffers silently in summer

No matter how you spend your vacation: whether you're relaxing in the pool or diving headfirst into the next saltwater wave, your hair will feel the effects pretty quickly. Even after just a few seconds, water changes its physical structure, and depending on its composition, this can have quite contrasting effects.

Chlorine in pools strips hair of essential moisture, often leaving it brittle and dull. Seawater, on the other hand, while high in salt, also contains a wealth of minerals that, in small doses, can even have a conditioning effect. Nevertheless, after swimming comes the conditioning. Thorough rinsing is essential to prevent residue from building up.

With the right care, you can protect your hair structure and effectively prevent dryness or breakage. It's best to focus on moisturizing products and a routine that strengthens your hair and helps it stay healthy, no matter how wild the summer gets!

Perfectly equipped for every summer day

How do you protect your hair from summer stress?

Surfer girls & pool moms, listen up!
After exposure to chlorine, salt, and sun, hair care is not a nice-to-have, but a must-have!

We thought we'd make your summer routine super easy and have therefore developed the travel set just for you.
With your personal shampoo , the detangler conditioner and our new Magic Detangler Brush , your hair is always protected, cared for and knot-free!

Stay fresh, even when things get heated!

Frau im rosanem Bikini, lange braune Haare mit Leo-Muster Kopftuch, moderne Sonnenbrille, sitzt in der Ecke vom Pool

Chlorinated water

While chlorine ensures clear water, it does little to diminish the shine and manageability of your hair. The high pH value of chlorinated water opens the outer cuticle layer, effectively destroying your hair's natural protective layer. Valuable lipids and proteins are lost in the process, leaving your hair dull, dry, and difficult to comb.

Especially bleached or dyed hair can even turn greenish. This effect has nothing to do with a fresh sea breeze, but rather with metal ions like copper, manganese, or iron in the water, which react with chlorine. In such cases, an acidic color remover, best done at your trusted hairdresser, can help. However, gentle home remedies with an acidic pH (e.g., a diluted apple cider vinegar rinse or a lemon juice hair mask) can also salvage the situation. Even untreated hair isn't immune—it's just not quite as susceptible.

Chlorinated water can also irritate the scalp. It disrupts the natural pH balance and can lead to itching or irritation. Generally, open hair follicles are like an open invitation to anything that damages your hair, such as UV radiation, mechanical stress, or harsh water treatment agents like ozone.

After swimming, you should definitely rinse your hair with clean water. This helps remove chlorine residue and stabilize the hair structure. Regular washing and conditioning will prevent your hair from drying out. If you skip this step, your hair will quickly become rough and brittle, and that beautiful summer glow will turn into a hair disaster. Use a suitable hair mask after swimming to protect your hair and keep it soft, especially if it's frequently in chlorinated water.

Frau mit langen blonden Haaren, lächelt und schaut zu Seite, liegt am Strand

Saltwater

The sea is a blessing for the soul and a curse for your long hair. Saltwater draws out moisture through osmosis and simultaneously throws the pH balance off. The result is dry, stiff ends and a brittle finish. And your curls quickly lose their definition.

Seawater contains minerals that become trapped in the hair, forming salt bridges that increasingly harden the hair structure. This makes the hair inflexible and, over time, brittle. The effects are particularly noticeable in long or chemically treated hair, resulting in tangles, split ends, and hours of detangling after a day at the beach.

The scalp isn't spared here either. The salt film can disrupt sebum production, leading to even more irritation, especially for those with an already oily scalp . Combined with sun and wind, this creates a real drying cocktail.

Sure, the beach waves look always looks stunning, but saltwater sprays can have the same harmful effects as a day at the beach if used frequently.

Those who want to maintain that ocean glow should focus on moisturizing care and gentle detangling. After swimming, the usual advice applies: rinse, wash gently, dry gently, and don't forget to moisturize your scalp.

It is particularly important to condition the hair well before blow-drying in order to retain moisture and minimize the harmful effects of salt water.

Frau mit blonden Haaren, in Leo-Muster-Bikini, wirft die Haare nach hinten, liegt auf einem blauen Surfboard am Strand

Sun & UV radiation

The sun lifts your spirits, but unfortunately, it also leads to lightened and brittle hair. UV radiation destroys both your natural melanin and the artificial pigments in hair dyes. And as if that weren't enough, oxidation creates free radicals that attack your hair proteins. Consequently, your hair becomes more porous, more prone to split ends, and loses elasticity and shine.

Bleached, highlighted, or straightened hair is particularly sensitive. These hair structures are already open and absorb water, salt, and chlorine like a sponge. This makes it extremely prone to breakage when wet. Simply put: the sun acts like an uncontrolled bleaching agent.

And your scalp suffers silently, as always. Especially with lighter hair colors, it's unprotected, which can lead to feelings of tightness, dryness, or even sunburn. The latter is not only unpleasant but also an underestimated risk factor for skin cancer.

What helps? In summer, let's not just think about sunscreen, but also about UV protection for our hair. A stylish hat, leave-in products with antioxidants, nourishing masks , and a color-protecting shampoo are now part of your standard hair care routine. This way, your hair stays soft and shiny all summer long, and you can enjoy even the hottest days with a clear conscience and healthy, full hair!

Perfectly equipped for your summer vacation

The set is not only effective, but also super practical!
Packed in our PUR HAIR Travel-Bag, it fits into any suitcase or simply into hand luggage.
Pro tip : Combine the travel set with our Organic Healing Oil for maximum shine and natural sun protection.

And to protect your hair and scalp even more effectively at the beach, we recommend these clever summer accessories...

PUR HAIR Protein Shampoo vor beiger Wand umhüllt mit weißem Schaum

First step

Choose your shampoo according to your hair type.

Choose the right set for straight, fine, bleached, colored, or curly hair. It gently removes chlorine and salt residue, soothes the scalp, and strengthens the natural hair structure.

Application:
Massage the shampoo into wet hair until a creamy lather forms. If sufficient lather doesn't develop, repeat the process. Then rinse thoroughly with lukewarm water and gently pat your hair dry.

Our sets:

  • Travel set with moisture shampoo
    ✓ For colored, curly and dry hair
    ✓ Gentle cleansing with moisturizing ingredients
  • Travel set with protein shampoo
    ✓ For bleached, highlighted and damaged hair
    ✓ Gentle cleansing with restorative active ingredients
  • Travel set with daily shampoo
    ✓ For all hair types
    ✓ Gentle cleansing for everyday use
PUR HAIR Organic Detangler, 300 ml Flasche in der Hand, mit Vorteilstext zu Feuchtigkeit, Glanz und Kämmbarkeit

Second step

Easy detangling with the Detangler Conditioner

Enriched with moisturizing ingredients such as prickly pear extract, panthenol, and restorative amino acids. The conditioner seals the open cuticle, protects the hair from further drying, and makes it instantly manageable without any pulling.

Application:
Carefully work a small amount into the lengths of towel-dried hair. Then gently comb through the strands with a wide-tooth comb. Rinse thoroughly and style your hair as usual.

  • Protection & Combability
    ✓ Glide effortlessly through every strand of hair and easily detangle knots
  • Anti-frizz effect
    ✓ Even in humid climates, your hairstyle stays in shape
  • Green tea
    ✓ Has an antioxidant effect and naturally protects against UV rays
  • pH value: 3.0–3.5
    ✓ The low pH value gently seals the cuticle layer
PUR HAIR Detangler Brush, in schwarz, liegt auf gestreiftem Handtuch, am Strand

Our gift to you

Our new Detangler Brush

Our new PUR HAIR Detangler Brush glides effortlessly through wet or dry hair. The rounded bristles gently detangle without pulling or tearing.

  • Handy styling
    ✓ Ergonomic shape
  • Small & compact
    ✓ Ideal for travel, fits in any beach bag
  • Smooth gliding
    ✓ Suitable for all hair types
  • Also for extensions
    ✓ Perfect for use with hair extensions

Stylish swimming caps

In Italy, they're often mandatory by the pool. But they're cooler than you think, and your hair will thank you!

Get inspiration
Vier Fotos mit Frauen im sommerlichen Strand-Outfit in Orange und Blau

Hair clips in trendy summer colors

Surfproof!

For quick updo looks and as protection against water contact.

Get inspiration
Bund Haarspange, goldener Schmuck liegen am Pool

Summer hats made of raffia

The safest protection against UV radiation while remaining wonderfully breathable.

Get inspiration
Frau mit Sommerhut, sitzt am Strand, schaut zur Seite

Elegant silk scarves

For an extravagant appearance and stylish looks with just one simple step.

Get inspiration
Collage aus sechs Polaroid-Fotos, Frauen mit unterschiedlich gebundenen Tüchern im Haar

Salt spray with UV protection and nourishing castor oil

Ideal for fine or light-colored hair to protect the scalp.

Buy now!
PUR HAIR Style Surfer Dreams Haarstyling Salzspray, 50 ml, dekorativ inszeniert mit Handtuch, Vase und Pflanzen für natürliche Pflege und Styling im Bad

Ready for summer?