Links ein Bild von der Influencer-Friseurin: Seda. In der Mitte stehen die blauen Magic Keratin Shampoo und Balm zusammen mit dem beigem Magic Gum Mask an der Seite steht die Magic Flex Brush gratis zu jedem Set.

Magic Flex Brush, Magic Keratin Shampoo und Balm und Magic Gum Mask schön angeordnet.

Hand drückt K-Shampoo in eine andere Hand. Reinigt sanft und nährt das Haar mit einem Mix aus hochwirksamen Ölen. Reduziert Locken und Frizz, sorgt für Geschmeidigkeit. Bindet Feuchtigkeit im Haar und verleiht Glanz.

Hand drückt K-Mask in eine andere Hand. Intensiv pflegend und feuchtigkeitsspendend, stärkt die Haarstruktur von innen heraus, hinterlässt das Haar geschmeidig und glänzend.

Hand sprüht K-Balm. Leave-In Spray Conditioner. Kein Ausspülen nötig. Versiegelt die Haare und schützt effektiv vor äußeren Einflüssen. Glättet Frizz, macht geschmeidig und verleiht Glanz.

K-Shampoo mit Mandelöl, Sheabutter, Arganöl, Sonnenblumenöl. Repair Mask mit Weizenprotein, Hyaluronsäure. K-Balm mit Kiwi-Extrakt, Jojobaöl, Reisprotein, Madarinen-Extrakt.

Blondes Haar. Vorher: wellig und strapaziert. Nachher: glatt und seidig glänzend.

1. blaues K Shampoo, 2. beiges Repair Mask, 3. blaues K Balm

Seda's Favorites

Q: Is my hair ready for blow-drying, or do I also need heat protection?

The products from Seda's Favorites They already contain nourishing oils and proteins that protect your hair and keep it supple while blow-drying. However, if you regularly style your hair with high temperatures (e.g., flat irons or curling irons), I definitely recommend using a Heat protection spray to use. This protects your hair during styling and keeps it elastic, shiny and healthy.

Skincare routine with Seda's favorite products

71,00 €

96,00 €

(71,00 €/item)

Tax included. Shipping calculated at checkout

Sofort lieferbar - In 2-3 Tagen in Deinem Badezimmer

Free shipping on orders over €59

CO2-compensated shipping

Pay in 30 days

Seda's Favorites

71,00 €

96,00 €

"I work with a wide variety of hair every day – damaged, bleached, dry."
And these are precisely the products that have repeatedly proven their worth in the salon. My
"Customers love them just as much as I do!" – Seda from @mrsmrsea

Salon-quality products

Over 3,000 salons
our products throughout Europe 💚

30-day satisfaction guarantee

Top ratings speak for themselves, but see for yourself!

1 order = 1 m² of protected rainforest

Every order supports Wilderness International in Peru

WE GIVE QUALITY A FEELING

With Seda's Favorites, you get the exact combination she swears by in her salon. Heavenly softness for bleached and colored hair. Restructuring care and shine in perfect balance!

This is included in Seda's Favorites:

✓ Step 1: Magic Keratin K Shampoo (250 ml)

Enriched with nourishing plant oils such as argan oil, shea butter & almond oil, it gently cleanses without damaging the hair structure during washing.

❤️ Seda's know-how: This gentle shampoo prevents your hair from drying out further and restores its natural shine. ✨

✓ Step 2: Magic Gum Mask & Conditioner (250 ml)

An innovative 2-in-1 treatment that combines wheat protein, panthenol, and hyaluronic acid. Your hair feels stronger, shinier, and noticeably more nourished after every use.

❤️ Seda's Know-how: My favorite restorative treatment strengthens your hair structure from the inside out, provides intense moisture, and instantly makes your hair soft and manageable. And thanks to the 2-in-1 formula, you'll save not only time in the shower but also your wallet. 😉

✓ Step 3: Magic Keratin K-Balm Leave-In (250 ml) >>
The spray conditioner with jojoba oil & rice protein gives your hair instant smoothness, protects it from frizz all day and retains moisture – even in wind & rain.

🤫 Seda's secret tip: For a silky finish and easy combing after washing your hair. I immediately fell in love with the seductive shine and the exquisite scent!

✓ OUR GIFT: Magic Flex Brush – the must-have accessory for your hair

This brush is far more than a simple styling tool. Its flexible shape adapts perfectly to the contours of your head, gently massaging your scalp and effortlessly detangling your hair – without any pulling. The natural bristles evenly distribute your scalp's natural oils from root to tip, giving your hair a silky shine while styling. Whether wet or for blow-drying, the Magic Flex Brush gives your delicate hair a fresh look every day.

Step 1: Magic Keratin K Shampoo

Apply to wet hair (approximately the amount of a 50-cent coin), massage gently, and rinse thoroughly. It cleanses gently and provides the hair with nourishing oils.

Step 2: Magic Gum Mask & Conditioner

Apply to towel-dried hair after washing (approximately a 20-cent coin), especially to the lengths and ends. Twice a month. Leave on for 8-10 minutes, then rinse thoroughly. For intensive strengthening and noticeable suppleness.

Step 3: Magic Keratin K-Balm

Distribute a hazelnut-sized amount through towel-dried or dry hair – it stays in the hair. Provides moisture, anti-frizz protection, and a silky-soft finish with a wonderful fragrance.

Feines braunes Haar, kraftvoll und glänzend in der Struktur.

Fine & Powerless

Blondiertes Haar, stark und glänzend in der Struktur.

bleached

Blondiertes Haar, geschmeidig und glänzend in der Struktur.

Bleached & Brittle

Gefärbtes braunes Haar, glänzend und geschmeidig in der Struktur.

Dyed & Weak

Gefärbtes rotes Haar, glatt und glänzend in der Struktur.

Dyed & Straw-like

Naturgelocktes schwarzes Haar, definiert und glänzend in der Struktur.

Curly & Dry

Your satisfaction is our priority! ❤️

We're confident in our quality – and we want you to be too. Not happy with the product after 30 days? Our hair care experts will help you find the perfect product for you and send it to you free of charge – or you'll get a full refund.*

*This offer is exclusively for new customers and is valid for 30 days from the date of purchase.

Repair and anti-frizz care for damaged, bleached & colored hair
Hair weakened by bleaching, coloring, heat, or chemical treatments needs targeted support – from the inside out. The Magic series was specially developed to intensively repair damaged hair, strengthen its resilience, and revitalize it sustainably.

Whether bleached, colored, or heavily damaged: This hair structure has not only lost moisture but also its natural protein balance. The consequences: brittleness, loss of elasticity, and a dull appearance.

The Magic series restores balance to the hair – with a balanced care formula of repairing proteins and moisturizing ingredients. This strengthens the hair, deeply nourishes it, and restores its healthy radiance – supple, strong, and visibly regenerated.

Our repair range offers everything stressed hair needs to get back into top condition.

Smoothness & combability

Strengthens the hair structure

Repair & Malleability

Antistatic

Revitalizes the keratin structure

Antioxidant & structural protection

Magic Keratin K-Shampoo:
Aqua, Sodium Lauroyl Methyl Isethionate, Glyceryl Stearate Citrate, Glycerin, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, Pseudozyma Epicola/Argania Spinosa Kernel Oil/Camellia Japonica Seed Oil/Camellia Sinensis Seed Oil/Helianthus Annuus Seed Oil/Prunus Amygdalus Dulcis Oil Ferment Extract Filtrate, Butyrospermum Parkii Butter, Polyquaternium-10, Cellulose, Propanediol, Coco-Glucoside, Guar Hydroxypropyltrimonium Chloride, Glycol Cetearate, Sodium Chloride, Glyceryl Oleate, Disodium Cocoamphodiacetate, Dicaprylyl Ether, Hydroxyacetophenone, 1,2-Hexanediol,
Parfum, Citric Acid, Benzyl Alcohol, Hexyl Cinnamal, Limonene

Magic Gum Repair Mask & Conditioner:
Aqua (Water), Cetearyl Alcohol, Caprylic/Capric Triglyceride, Glycerin, Cetrimonium Chloride, Hydroxypropyl Starch Phosphate, Dimethicone, Propylene Glycol, Quaternium-80, Hydrolyzed Wheat Protein, Panthenol, Guar Hydroxypropyltrimonium Chloride, Sodium Hyaluronate, Dimethiconol, Sodium Benzoate, Sodium Chloride, Phenoxyethanol, Parfum (Fragrance), Citric Acid, Limonene, Linalool, Hexyl Cinnamal

Magic Keratin K-Balm:
Aqua, Distearoylethyl Hydroxyethylmonium Methosulfate, Glycerin, Isopentyldiol, Simmondsia Chinensis Seed Oil, Hydrolyzed Rice Protein, Citrus Nobilis Fruit Extract, Actinidia Chinensis Fruit Extract, C13-15 Alkanes, Tocopherol, Cellulose, Ascorbyl Palmitate, Betaine, Inulin, Lecithin, Sorbitol, Propylene Glycol, Alpha-Glucan Oligosaccharides, Cetearyl Alcohol, Ceteareth-20, Dicocoylethyl Hydroxyethylmonium Methosulfate, Hydroxyacetophenone, Sodium Benzoate, 1,2-Hexanediol, Potassium Sorbate, Parfum, Citric Acid, Hexyl Cinnamal, Limonene, Coumarin, Linalool

Noticeable salon quality – day after day

Your hair tells a story – of self-confidence, style, and personality. To keep it in top condition, it needs care that does more: high-performance, sustainable, and uncompromisingly good.

What if you could care for your hair like the professionals?

That was precisely the vision of master hairdresser Reinhold Hofmann. Over 30 years ago, he searched for hair care that met the highest standards – with natural ingredients, deep conditioning, and without unnecessary additives. But no brand could convince him. So he developed his own. Today, over 3,000 partner salons throughout Europe trust our products – because they deliver on their promises.

We combine the best of nature and science.

✓ Deep conditioning – Our innovative formulas contain ultra-small molecules that penetrate deep into the hair to regenerate and strengthen it from within. Plant oils provide natural softness, while proteins and amino acids specifically strengthen damaged areas. The result? Noticeably healthier, stronger hair with a natural shine.

✓ Free from everything that isn't necessary – No silicones or microplastics unless they are essential for performance. Instead, we rely on effective, mostly vegan ingredients – naturally cruelty-free.

✓ Long-lasting care that's worth it – Our formulas are highly concentrated and economical. A small amount is enough for maximum effect, and thanks to our value sizes, your favorite product lasts especially long.

Hair care that will delight you every single day. Developed by hairdressers – for you.

Noticeable results after just one application

Vorher Nahaufnahme vom blondem Haar. Wellig und durcheinander.

Previously

Nachher Nahaufnahme vom blondem Haar. Geschmeidig glatt und glänzend.

Afterward

High-end active ingredients

PUR HAIR uses plant-based ingredients. In Seda's Favorites you will find, among other things:

Hyaluronic acid

Hyaluronic acid binds large amounts of water in the hair, improves the moisture balance of the scalp and strengthens the hair structure by stabilizing the hydrolipid film and reducing hair breakage.

Wheat protein

Hydrolyzed wheat protein adheres to the hair surface, strengthens the hair structure, improves combability and reduces hair breakage through film-forming and moisture-binding properties.

Ingredients

Magic Keratin K-Shampoo:
Aqua, Sodium Lauroyl Methyl Isethionate, Glyceryl Stearate Citrate, Glycerin, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, Pseudozyma Epicola/Argania Spinosa Kernel Oil/Camellia Japonica Seed Oil/Camellia Sinensis Seed Oil/Helianthus Annuus Seed Oil/Prunus Amygdalus Dulcis Oil Ferment Extract Filtrate, Butyrospermum Parkii Butter, Polyquaternium-10, Cellulose, Propanediol, Coco-Glucoside, Guar Hydroxypropyltrimonium Chloride, Glycol Cetearate, Sodium Chloride, Glyceryl Oleate, Disodium Cocoamphodiacetate, Dicaprylyl Ether, Hydroxyacetophenone, 1,2-Hexanediol,
Parfum, Citric Acid, Benzyl Alcohol, Hexyl Cinnamal, Limonene

Magic Gum Repair Mask & Conditioner:
Aqua (Water), Cetearyl Alcohol, Caprylic/Capric Triglyceride, Glycerin, Cetrimonium Chloride, Hydroxypropyl Starch Phosphate, Dimethicone, Propylene Glycol, Quaternium-80, Hydrolyzed Wheat Protein, Panthenol, Guar Hydroxypropyltrimonium Chloride, Sodium Hyaluronate, Dimethiconol, Sodium Benzoate, Sodium Chloride, Phenoxyethanol, Parfum (Fragrance), Citric Acid, Limonene, Linalool, Hexyl Cinnamal

Magic Keratin K-Balm:
Aqua, Distearoylethyl Hydroxyethylmonium Methosulfate, Glycerin, Isopentyldiol, Simmondsia Chinensis Seed Oil, Hydrolyzed Rice Protein, Citrus Nobilis Fruit Extract, Actinidia Chinensis Fruit Extract, C13-15 Alkanes, Tocopherol, Cellulose, Ascorbyl Palmitate, Betaine, Inulin, Lecithin, Sorbitol, Propylene Glycol, Alpha-Glucan Oligosaccharides, Cetearyl Alcohol, Ceteareth-20, Dicocoylethyl Hydroxyethylmonium Methosulfate, Hydroxyacetophenone, Sodium Benzoate, 1,2-Hexanediol, Potassium Sorbate, Parfum, Citric Acid, Hexyl Cinnamal, Limonene, Coumarin, Linalool

Here's how to use Seda's Favorites correctly.

Frau von hinten schäumt sich die Haare mit Shampoo

Step 1

Magic Keratin K-Shampoo

Good skincare begins with gentle but effective cleansing.

Cleaning: First, thoroughly wet your hair so the shampoo can distribute evenly. Then, pour about a 50-cent-sized amount into your palms, lather it up, and gently massage it into your scalp and the lengths of your hair.

❤️ Seda's tip: Take your time massaging it in – this stimulates the scalp and makes your hair more receptive to subsequent care.

Rinse: Rinse your hair thoroughly to remove excess water.
to relieve them of burdens and prepare them for subsequent care.

Hand drückt Magic Gum Mask in eine andere Hand.

Step 2

Magic Gum Mask & Conditioner

This 2-in-1 treatment is my savior when it comes to hair breakage and dryness.

Maintenance: After washing, pat your hair dry with a towel – do not rub! Then distribute a 20-cent-sized amount evenly through your hair, especially in the lengths and ends.

⏱ Exposure time: Leave the care at least 8-10 minutes every other hair wash have an effect, so that
Wheat protein and panthenol can develop their full effect.

Rinse: Then rinse thoroughly again. Your hair will immediately feel stronger and smoother.

Magic K-Balm wird auf blondes Haar gesprüht.

STEP 3

Magic Keratin K-Balm

For me, it's the finishing touch to any skincare routine and my daily frizz killer.

Protection & Finish: Spray the balm in a fine film onto towel-dried or dry hair – depending on whether you want to protect your hair before blow-drying or use the spray conditioner as a refresher. Work it into the lengths and ends, do not rinse! The balm protects your hair from humidity.
Frizz and styling stress, and it smells heavenly too.

❤️ Seda's tip: Also ideal for in-between uses! Simply spray a little on the ends to tame your hair and give it a new shine.

Seda's tips

The 3-step routine for your new look

I recommend gently massaging in the Magic Keratin Shampoo and letting it sit for a short while. After that, a small amount of the Magic Gum Mask & Conditioner is all you need, as the product is super economical! Finish by applying the Magic Keratin K-Balm to the lengths of your hair after washing. The spray will keep your hair smooth and heavenly soft all day long! And please, girl!
Never brush your hair without the Magic Flex Brush, it's my all-time favorite and my secret weapon for brittle hair.

Who is Seda's Favorites perfect for?

This set is for you if…

You have damaged, dyed, or bleached hair.
your hair appears dry, brittle, or fragile.
You are looking for a simple yet effective skincare routine.
You value effective hairdressing quality.
You follow Seda and love her breathtaking makeovers!

Q&A | Seda's Favorites

Can I use the set on natural hair?

Yes! Even if you haven't bleached or dyed your hair.
If you have it, your hair will benefit from the intensive care and protection against moisture.
Weather. Especially naturally curly or frizzy hair.

Anti-frizz effect:Even in high humidity, the hair remains smooth.
Volume and momentum:The lightweight formula gives the hair more elasticity.
No sticking:The leave-in formula leaves no residue.

How often should I use the set?

Depending on the condition of your hair, we recommend 2-3 applications per week for optimal results.

What do the products smell like?

The products have a pleasant and very elegant fragrance that accompanies you throughout the day.

Is my hair ready for blow-drying, or do I also need heat protection?

The products fromSeda's FavoritesThey already contain nourishing oils and proteins that protect your hair and keep it supple while blow-drying. However, if you regularly style your hair with high temperatures (e.g., flat irons or curling irons), I definitely recommend using a Heat protection spray to use. This protects your hair during styling and keeps it elastic, shiny and healthy.

Can this series also be used with hair extensions?

Yes, absolutely! The entire Magic Keratin & Magic Gum care line is exceptionally gentle and offers the perfect balance, making it ideal for extensions, especially human hair or bonded extensions. The formulas gently cleanse, provide intensive care, and won't weigh down the bonds. But it's important to note: when applying the mask and balm, avoid the bonds and, above all, only apply the...
Care for the lengths and ends. This will keep your extensions beautiful, soft and shiny for longer!

Free shipping on orders over €59

Delivered to your bathroom in 2-3 days with DHL GoGreen.

Family business

Now in its second generation - founded by a master hairdresser over 30 years ago.

Expert advice

We will advise you personally via WhatsApp and telephone.

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