Dry Foam Shampoo 200 ml

Noticeable salon quality – day after day

Your hair tells a story – of self-confidence, style, and personality. To keep it in top condition, it needs care that does more: high-performance, sustainable, and uncompromisingly good.

What if you could care for your hair like the professionals?

That was precisely the vision of master hairdresser Reinhold Hofmann. Over 30 years ago, he searched for hair care that met the highest standards – with natural ingredients, deep conditioning, and without unnecessary additives. But no brand could convince him. So he developed his own. Today, over 3,000 partner salons throughout Europe trust our products – because they deliver on their promises.

We combine the best of nature and science.

✓ Deep conditioning – Our innovative formulas contain ultra-small molecules that penetrate deep into the hair to regenerate and strengthen it from within. Plant oils provide natural softness, while proteins and amino acids specifically strengthen damaged areas. The result? Noticeably healthier, stronger hair with a natural shine.

✓ Free from everything that isn't necessary – No silicones or microplastics unless they are essential for performance. Instead, we rely on effective, mostly vegan ingredients – naturally cruelty-free.

✓ Long-lasting care that's worth it – Our formulas are highly concentrated and economical. A small amount is enough for maximum effect, and thanks to our value sizes, your favorite product lasts especially long.

Hair care that will delight you every single day. Developed by hairdressers – for you.