Intensive Repair
When your hair is crying out for intensive care, our Intensive Repair products are there to help – for visibly healthier, stronger hair.

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Q&A | Intensive Repair
For which hair type are the PUR HAIR Intensive Repair products suitable?
This category was specifically curated for heavily stressed, damaged, or chemically treated hair.
It is ideally suited for:
- frequent dyeing or bleaching
- Heat damage from hair straighteners or hair dryers
- dry, brittle hair
- Environmental influences such as sun, chlorine or air pollution
How often should I use the hair mask?
The Magic Gum Repair Mask & Conditioner can be used as a conditioner with every shampoo, and you can also use it as a hair mask by leaving it on for 5-10 minutes. For particularly damaged hair, it can also be used as a mask every 2-3 washes to specifically strengthen the hair structure.
How effective is the leave-in conditioner?
The leave-in conditioner acts as a daily protective shield for your hair:
- Protects against heat from styling tools
- Seals the hair surface and reduces frizz
- Gives natural shine
- Retains moisture in the hair
What makes the formula so effective against hair breakage?
The combination of plant extracts and proteins penetrates deep into the hair fiber and:
- strengthens hair from the inside out
- smooths the outer scale layer
- The structure is built sustainably
- This effectively prevents hair breakage and improves resilience.
How does the hair feel after application?
After application, the hair feels noticeably smoother, nourished and stronger.
It receives:
- more elasticity
- a natural shine
- improved combability
- an all-around healthy appearance

Intensive repair - deep-acting and with ultimate shine!
Effective care for extremely damaged hair
Daily styling, chemical treatments, and environmental factors such as water or UV radiation can damage hair and weaken its structure. The result is dryness, brittle lengths Brittle ends and an overall dull appearance. Particularly frequent coloring, heat treatments with flat irons or curling irons, and Sunlight and chlorinated water This puts additional strain on the hair. To effectively combat this damage, targeted care is needed that penetrates deep into the hair fiber and regenerates sustainably. Our Magic Gum range, including the Hair Repair Shampoo, is specially formulated to revitalize damaged hair and restore its natural strength. After use, rinse the shampoo thoroughly and follow with our Magic Treatment and a sealing Cream Conditioner to achieve optimally nourished, smooth, and shiny hair.
Deep-acting regeneration
At PUR HAIR, we rely on a combination of high-quality ingredients and innovative technology to strengthen your hair from the inside out. Our Hair Repair Shampoo harnesses the power of proteins, amino acids, and plant extracts to specifically repair the keratin hair structure and build new resilience. The gentle, moisturizing formula ensures that the hair fiber is strengthened from within, while the outer cuticle layer is smoothed. With valuable vitamins and panthenol, your hair not only gains more elasticity and strength, but also an intense, natural shine Leave the shampoo and conditioner in for a few minutes, then rinse thoroughly to unleash their full potential for your hair – for a glossy finish!
Application recommendation
Our Intensive Repair Treatment restores strength and health to damaged hair. Regular use ensures that the hair fiber is rebuilt from within, while the outer structure remains smooth – for an all-around nourished feeling that is shiny and soft to the touch.
- Sulfate-free shampoo: It gently cleanses and optimally prepares the hair for subsequent care. Thanks to its mild, sulfate-free formula, it removes dirt and styling residue without damaging the hair fiber.
- Hair mask with amino acids: Used once or twice a month, the Magic Gum Repair Mask & Conditioner penetrates deep into the hair structure and repairs even severely damaged hair. It strengthens the hair fiber and prevents breakage. Organic Conditioners, with their high-quality formulation, can even hydrate, nourish, and care for the scalp.
- Silicone-free conditioner: It moisturizes the hair and improves manageability. The rich texture intensively conditions the lengths and ends, leaving hair noticeably soft and manageable.
- Leave-in care with plant oils: It protects hair from heat and environmental influences and adds extra shine. Leave-in The formula forms a protective shield around the hair surface, providing long-lasting protection against dryness and Frizz.
Free shipping on orders over €59
Delivered to your bathroom in 2-3 days with DHL GoGreen.
Family business
Now in its second generation - founded by a master hairdresser over 30 years ago.
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We will advise you personally via WhatsApp and telephone.
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